I’m a strategic marketer and project manager with an appreciation for evidence-based decisions and assessment, a talent for telling intriguing stories that help brands stand out, experience leading teams and inspiring others, and a firm believer that the best marketing is a balance of art and science.
I’m a devotee of Made to Stick and The Power of Moments, affirming and enlightening books by Chip and Dan Heath, which utilize extensive research, case studies, and the authors’ personal experiences to uncover strategies and tactics that — amid a barrage of competing messages — ensure your ideas stand out and be retained by your audience. I’ve long used those concepts to shape my work.
Other amazing books include The Art Spirit by Robert Henri and The Essays of Ralph Waldo Emerson.