With more than 20 years of experience leading college enrollment marketing efforts, I’ve accumulated a large portfolio of multimedia content — conceptualizing, writing and designing publications, print and electronic advertisements, virtual tours, and campaign landing pages. I’m particularly proud of the breadth of my expertise and my ability to tell stories with the creativity needed to capture and retain the attention of our audience.
Sample presentations, plans and projects available here.
Collegeville Institute Virtual Experience
The Collegeville Institute sought to highlight their newly renovated residences and their ideal setting for sabbaticals. I worked with them to create a comprehensive tour of their facilities that included a a fly-through video and 360 aerial.
View Collegeville Institute Virtual Experience
Raft U Campaign
Marketers, especially college marketers, miss the mark by too quickly jumping to persuasion and information sharing. Promotion without inspiration and intrigue is like a house without street appeal. The integrated Raft U marketing campaign included email, web, digital, print, video and social. I conceptualized, wrote, designed and led photo direction for this adventurous project.
Note: This is a retired campaign so not all links in landing page work.
True Story: a Chicago-based marketing consultant received the postcards in the mail when his son was searching for colleges and showcased the project as an example of how to stand out amid the endless stream promotional material. Read the blog entry.
Another True Story: a college Trustee reported to the Board that — when it came to the avalanche of print pieces that arrived in the mail for their son — the only pieces that stood out were the series of raft postcards. “What are they going to put on the raft next?”
Raft U Images
Raft U Postcards
View Raft U Poster/Publication
View Raft U Landing Page
Think Again Overview
This publication is sent to all prospective students with the goal of exposing myths surrounding college financing and affordability. I conceptualized, designed and wrote brochure.
True story: a large, well-known higher education marketing and consulting firm passed this brochure around their offices as an example of an excellent marketing piece.
Study Abroad Overview
This publication is sent to all prospective students. I conceptualized, designed and wrote brochure.
All-State Music Boot Camp Poster
This poster was sent to Minnesota high schools to promote the music department’s program targeting top music students preparing for All-State music auditions.I conceptualized, designed and wrote brochure
View MMEA Boot Camp Poster and a collection of other posters.
College2 Landing Page
Created using UnBounce. Targeted landing page for integrated marketing campaign.
SUPEReality Virtual Campus Experience
Developed a one-of-a-kind, in-depth, state-of-the-art virtual campus experience, which includes guided and self-guided options.
View SUPEReality Virtual Campus Experience
Welcome Campaign
This annual digital campaign utilized geographic targeting in Facebook and Instagram to welcome incoming students. I conceptualized campaign, managed project, and ran ads. Audience engagement was high!
View Welcome Campaign Landing Page.
Big Red Box Acceptance Packet
This project includes box, acceptance letter, brochure and T-shirt. I conceptualized and designed box and wrote and designed enclosed brochure.
View Information for Accepted Students Brochure
Red Desk Viewbook
We sent a red desk around campus, the country and the world to showcase the learning of our students. I conceptualized, designed, directed photography and wrote.
Play Your Game
This comprehensive athletic brochure was sent to all prospective students. I conceptualized, wrote and designed.
Music Outreach
I used customized printing to provided a personalized outreach to prospective music students. View customization on both sides.
Campus Airview Brochure
I combined a beautiful campus and an engaging college experience in an 18″ x 24″ (folds to 9″ x 12″), two-sided publication. View front and back.
Campus Drone Video
It’s no longer novel, but it was back in 2013, Minnesota Public Radio spotted it and wrote a blog post. I conceptualized, directed and edited. (We’ve since reshot with a stabilizer on the camera and, yes, everyone now has one.)
