The Delight in Marketing

Advice for gardeners and those in search of customers.

I caught him out of the corner of my eye as I was scouring the boulevard for wayward weeds – an older gentleman out for a run on a beautiful August day.

He slowed as he approached and came to a stop.

I looked up.

“When we have friends visiting from out of town, we bring them here to see Lake Inferior.”

“Do you have a minute to talk?” he asked with a degree of seriousness that worried me.

July 15, 2022June 10, 2024

The Importance of Diversity in Community

Stained glass designed by Bronislaw Bak. Church designed by Marcel Breuer. Photo by Paul Middlestaed.

The Rule of Saint Benedict and the role of college admission in DEIJ.

The role of the individual in a community is a central principle of the Rule of Saint Benedict, a guide written by a sixth-century Catholic monk for the members of the monastic order he founded in Subiaco, Italy.

Fourteen centuries later, the artist Bronislaw Bak (working in conjunction with the architect Marcel Breuer) prominently featured this principle in his monumental stained glass window (at the time, the largest stained glass work in the world) in the Saint John’s Abbey Church in central Minnesota. Bak, an art professor at the associated college, composed dozens of individual, hexagon motifs that interlace to form a whole.

May 24, 2022September 3, 2024

Creative Samples

*I sent a red desk around campus and around the world to showcase the breadth of students’ learning experiences. (*Explore more below.)

With more than 20 years of experience leading college enrollment marketing efforts, I’ve accumulated a large portfolio of multimedia content — conceptualizing, writing and designing publications, print and electronic advertisements, virtual tours, and campaign landing pages. I’m particularly proud of the breadth of my expertise and my ability to tell stories with the creativity needed to capture and retain the attention of our audience.

Sample presentations, plans and projects available here.